hola gatita.

From a U.S. News & World Report article about branding:

"Consider Hello Kitty, which is an example I use in the book at some length. Some three decades ago, this mouthless, cute cat symbol was created by Sanrio. It turned into a megaseller, and while there are a number of theories as to why, the essence of my own theory is that there is no single answer. Hello Kitty benefited from "projectability," meaning that different consumers projected different ideas on this blank canvas. For some, it was little-girl cute, for others it was kitschy, for others it was nostalgic. And because Hello Kitty has no "official story," everyone is, in effect, right."

....or something like that...

More coming from me soon...a crazy week of work ahead of me...